This training is actually an introduction to Google Ads. After having analyzed the results of research on Google, our Google Ads trainers will explain the main advantages of SEA, the complementarity with SEO, then will approach the universal campaigns: interest, limits.
The training, offered by RERP agency SEM, then continues with the fundamentals of Google Ads: importance of keywords, their targeting, auction systems, quality indices, explanations of key indicators of Google Ads.
The second part of the day explains how to succeed with your Google Ads campaign: objectives, structure, keywords, ads, landing pages, campaign parameters … All the while relying on practical cases.
The Google Ads Training session ends with the analysis of Google Ads Campaigns and the optimization of their performance.