Off page SEO refers to techniques that can be used to improve the position of your web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Unlike On-page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Social Media
- Social Bookmarking