Set your Discovery Ads Campaigns Up for Success

Reach your Target Audience with Discovery ads

Discovery campaigns enable advertisers to deliver rich, personalized ad experiences to people who are ready to discover and engage with their brands—all through a single Google Ads campaign. The Discovery campaigns must adhere to Google Ads Policy guidelines and Personalized advertising guidelines.

Apparence

Discovery Ads will be composed as follows:

A short header chosen by Google, which lets the user know which product category the ad relates to.
A large visual
A title preceded by the mention “ad”
A description
A logo followed by the name of the company
The final URL to direct the user to your site

Machine Learning

Machine learning plays a key role in Discovery campaigns.
We chose for you the landing pages URL, the images and logos, and up to five headlines and five descriptions.

Diffusion places

These ads will be broadcast on several platforms:

YouTube, via the home page
Gmail, in the Promotions and Social tabs
Google Discover, between articles

Targeting

The targeting of Discovery campaigns will mainly be via audiences: in-market audience, affinity audience and intention audience.

Reach your Target Audience with Discovery ads

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